The unexpected and changing onset of the global pandemic struck hard and fast and forced small businesses to make a choice: adapt or face the possibility of permanent closure. For most in the fitness world, we saw a lot of quick pivoting. At Barreroom, we immediately recognized the situation at hand and made the shift to offer an all new way of providing our fitness community with home workouts containing the method they had come to know and love. From there it grew, and it grew a lot. But what will things look like for online fitness once this is all over?
The number one question our members and followers ask is “Will onDEMAND continue when this pandemic is over and things go back to normal?” The short answer is yes… but we don’t believe things will necessarily go back to normal. While it is very likely the introduction of vaccines and subsequent decrease in cases will eventually lead to the end (so to speak) of the state of emergency taking place in our provinces, the way we do things and view things has forever changed. What we value has changed. How we spend our time and money has changed. Our views on living a healthy lifestyle, taking care of both our mental and physical health have changed. And we believe its for the better. Home fitness is here for the long haul and here’s why.
Convenience
We touched on peoples views on how they spend their time, and this is the perfect example. Think of the added time getting “ready”, driving (a pain for those who live in high traffic cities) and parking. Only to spend less time actually in-class and then pack up and drive back home. With at home workouts you can show up as you are, roll out your mat and voila! In under an hour you can accomplish what would have taken at least two or more if you attended an in-studio class. And bonus, if you literally only have ten minutes before work or while the baby is sleeping, we’ve got you covered too. Anything is possible with BARREROOM onDEMAND because you decide! Pretty convenient, huh?
Affordability
This one is likely one of the biggest factors. More than ever finances are tight for many. Despite so many people wanting to be able to support their local businesses and fitness studios it’s more often than not, just not in the budget. Online classes offered through our onDEMAND platform make working out affordable for ALL and you are still continuing to support us. Everyone wins! Let’s break it down really quickly. The cost of our standard in-studio monthly unlimited is between $99-150/mo depending on the terms, where as our onDEMAND offering is significantly lower at $15-24/mo. (plus your first week is FREE) Need we say more?
Accessibility
Anytime. Anywhere. Any device. We say this all over our platform and social media because it’s the truth. Who doesn’t love having everything they could possibly want in one place with just the click of a button? It really is that simple. You don’t need to have a fancy gym, copious amounts of equipment or endless hours in the day… our platform is accessible for EVERYONE.
Variety
Who doesn’t want 200 choices, versus 1? The answer is pretty clear. When attending an in-studio class you may have 4 classes with 3-4 styles to choose from per day. You’d be lucky if even one of these works for you and your schedule, let alone having the freedom to choose from any of them. When you view our onDEMAND Workout Collection, you’ll see hundreds of workouts with more variety than you could dream up. For example, we offer 5 different styles of barre, two types of HIIT, Sculpt, Stretch & meditation. Plus, a handful of motivating top-tier instructors. The best part is that any combination of these options is available to you anytime, day or night (or twice a day if you’re feeling adventurous). Our handy filter tool also takes the guesswork out of searching and with just a few clicks, will populate your perfect workout! There is a reason they say “variety is the spice of life!”
Global Community
It may almost seem like the opposite, but following our home workouts actually provides a deeper community feel than what you would get in person. With in-class numbers limited, the group of like-minded individuals you will find online through our social media platforms is next level. We have worked hard to cultivate and nurture this online community through thoughtful content, engaging posts, inclusive challenges and informative blog posts. This helps to keep our community tight knit… something you won’t find anywhere else. It’s what makes us who we are.
Comfort
Being the very first barre dedicated studio to open in Kelowna, BC, we had a lot of education to put forth in helping our community and potential members learn about us and what barre is all about. We can’t tell you how many people were so nervous to come to a class because they felt they weren’t graceful enough, fit enough, flexible enough… you get the idea. While our number one goal with our physical space was to make everyone feel welcome and comfortable, it was still a barrier for many. Fast forward to our onDEMAND platform where you are offered the comfort of doing our classes, whether brand new to fitness or an avid barre goer, without a care in the world. No one is ever watching. Although we do agree, it sometimes feels like our instructors can see you , we promise they cannot… because creepy right? Do classes in your jammies, bed head, dirty sweats… anything goes when you’re at home!
As we all continue to navigate this current situation and we anticipate brighter days ahead, we are so excited to see the future of home workouts evolve. We hope you will join us.
Much love,
Chelsea
xo
